As part of PlayPark’s corporate social responsibility, MapleStorySEA held a 16-Days blood donation drive from 6 – 22 May 2022 to help the blood bank acquire more donors in both Singapore and Malaysia. Due to the pandemic, the number of blood donors in both countries have declined in the past years. To encourage participation, eligible donors were rewarded with attractive in-game items. A microsite was also developed for the campaign, which featured the characters of the brave blood donors. The campaign was well-received by players, with overwhelming donations from 480 unique participants in such a short period of time. PlayPark aims to continue with such initiatives to help the community and lend a helping hand to those in need.