Digital Marketing Specialist/Senior Digital Marketing Specialist

Playpark Company Limited (TH)

DATE: September 5, 2023




Jobs Descriptions

  • Work with Optimization team to interpret brief from Product and Marketing team and input on optimization tactics for campaign to meet the strategy and business goals
  • Set up campaign on platforms, ensure targets, data and creative is uploaded and objective/budget set correctly to achieve the objectives and KPIs
  • Work with Optimization team to ensure high optimization quality and performance towards objectives.
  • Proactively try to find new and innovative solutions for campaigns and bring ideas to the Optimization team.
  • Collaborate with team to contribute to analysis, insight and next steps in all reporting.
  • Develop the Digital communication strategy to creatively reach and communicate with the consumers via all integrated online, social network, mobile, and other interactive channels
  • Deliver multiple projects from concept to completion
  • Outstanding teamwork and collaboration not only within internal team but also with other teams such as Marketing, Product, IT.


  • 1-5 years’ experience in ads optimization field with strong technical knowledge.
  • Experience running paid media campaign on Facebook, Google Display, Google Search, Youtube. Other display media channels (e.g. Apple Search Ads, Unity Ads, Twitter, TikTok, Other DSPs) are favorable.
  • Experience with ads optimization for a wide range of objectives ranging from awareness through to conversion.
  • Experience with technical tracking, (using UTM, FB pixel, Google analytics, Appflyer, Adjust, Firebase, SDK implementation etc.) is favorable.
  • Analytical problem-solving skills with the ability to contribute in collaboration with teams to deliver data-driven recommendations.
  • Strong Creativity, Self motivated, Result-oriented, dynamic, initiative with good analytical skill.
  • Well-understand online marketing concept, mobile, and social network.
  • Well-organized, punctual, good service mind and pleasant personality.
  • Manage multitasking and work well under pressure and tight timeline.
  • Good command Thai and English.
  • Passionate about new emerging technologies and willingness to learn.



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