Digital Marketing Manager / Assistant Manager (Regional Marketing Team)

Playpark Company Limited (TH)

DATE: September 5, 2023



Managing overall user acquisition for regional focused on Southeast Asia market. Leading the digital marketing idea, strategy, user acquisition plan and implement to identify the most effective and efficient ways to grow business. Focused on impact marketing with an unconventional approach of low cost.



Jobs Descriptions

  • Leading UA campaign direction and developing a strategic UA plan for the products with high optimization quality and performance towards objectives.
  • Analyzing the market potential and profitability of various products.
  • Work with Regional marketing team to interpret brief from Lead Product and input on optimization tactics for campaign to meet the strategy and business goals
  • Set up campaign on platforms, ensure targets, data and creative is uploaded and objective/budget set correctly to achieve the objectives and KPIs
  • Collaborate with Agencies and Platform partner.
  • Proactively try to find new and innovative solutions for UA campaigns and bring ideas to the team.
  • Collaborate with team to contribute to analysis, insight and next steps in all reporting.
  • Deliver multiple projects from concept to completion
  • Outstanding teamwork and collaboration with internal cross-functional teams and top management


  • Bachelor’s Degree or higher in Marketing or related field
  • At least 5 years marketing experience plus at least 2 years in managerial level , preferably in similar business (Online game or online business)
  • Strong background in UA marketing background with strong analytical skill and ads optimization skill.
  • Experience running paid media campaign on Facebook, Google UAC, Google Display, Google Search, Youtube. Other display media channels (e.g. Apple Search Ads, Unity Ads, Twitter, TikTok, Other DSPs) are favorable.
  • Experience with technical tracking, (using UTM, FB pixel, Google analytics, Appflyer, Adjust, Firebase, SDK implementation etc.) is favorable.
  • Experience in Gaming industry or Mobile App launches or strong acquisition campaign are an ADVANTAGES.
  • Analytical problem-solving skills with the ability to contribute in collaboration with teams to deliver data-driven recommendations.
  • Be a strategic thinker, initiative, proactive, result-oriented, Self-Motivation. Creative thinking is a must
  • Able to travel upcountry sometimes and can work under pressure in dynamic environment.
  • Very good command of both written and spoken English required.



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