21 October 2026 – Asphere Innovations Public Company Limited (SET: AS), a digital business and innovation service provider, continues to expand its online gaming business through a partnership with Manjuu Co., Ltd., a China-based game developer. Under the agreement, AS has secured the publishing rights for Azur Promilia, a new cross-platform game for PC and mobile devices, across all countries in Southeast Asia.

Securing the publishing rights for Azur Promilia marks another opportunity for AS to expand its game portfolio and reach players in the ACG (Animation, Comics, and Games) and subculture segments. These communities are characterized by their specialized interests in content, characters, and in-game experiences. AS aims to leverage its expertise in game publishing and service operations across Southeast Asia to reach new player segments while managing its portfolio in line with market opportunities.

Manjuu: A Game Developer with a Global Player Base

Manjuu is a China-based game developer internationally recognized for Azur Lane, a subculture game with a global player base. The developer is known for creating distinctive content, characters, and immersive game worlds that support ongoing player engagement. Azur Promilia marks another step in the developer’s expansion into international markets, with publishing partners in various territories, including Nexon in South Korea and Yostar in Japan, highlighting the game’s potential to reach players worldwide.

Azur Promilia continues this creative approach, emphasizing rich content and a distinctive in-game world through an ACG experience that combines artistic design, memorable characters, and adventure in a fantasy setting. One of the game’s key features is its companion system, featuring more than 200 species of creatures known as “Kibo.” These companions assist players in combat and participate in various activities, including farming and daily tasks. The game also combines combat mechanics with open-world exploration and a housing system, offering players diverse ways to interact with and experience its world.

AS Expands Its Player Base and Builds on Online Gaming Opportunities in Southeast Asia

Mr. Quach Dong Quang Chief Executive Officer of the Online Games Business at Asphere Innovations Public Company Limited, said:

“Southeast Asia has followed anime and ACG titles for years, and has too often been served as a secondary market receiving a global build with a local label attached. Azur Promilia deserves better than that, and so do the players here. PlayPark has spent more than two decades operating online games in this region, and we intend to bring all of it to this title—service in local languages, local payment methods, and community teams based in the markets they serve.”

Registration is available through the official Azur Promilia website to receive news and updates about the game. Further information can also be found on the game’s official social media channels.

• Website: https://azurpromilia.playpark.com
• Facebook Page: https://www.facebook.com/AzurPromiliaSEATH
• YouTube: https://www.youtube.com/@AzurPromilia_TH
• X (Twitter): https://x.com/AzurPromilia_ST
• Instagram: https://www.instagram.com/azurpromilia_sea_th
• TikTok: https://www.tiktok.com/@azurpromilia_sea_th
• LINE Official: https://lin.ee/qmLSiIC

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