In its inaugural year, the company organized an event with the aim of providing online gamers an opportunity to express their affection for their fathers and demonstrate their loyalty to our King. Gamers purchased yellow items to outfit characters within the company’s online games, including MapleStory, Ragnarok Online, Yulgang, Audition, TS Online, and BNB. This event took place from November 27 to December 31, 2006, resulting in a total contribution of Baht 3,247,839 from the sale of these items.

Subsequently, the company directed all generated proceeds to Her Royal Highness Princess Maha Chakri Sirindhorn and allocated funds to several royal initiatives. These projects, under the patronage of His Majesty the King, encompass the Rajaprachanukroh Foundation, the Thai Junior Thai Encyclopedia Foundation, and the Phra Dabos Foundation. As part of His Majesty’s initiatives, the company contributed one million baht to the foundation, presenting it to His Majesty through the Royal Division Office of the Royal Secretariat.