Key Responsibilities

• Develop creative strategies for game branding, launch campaigns, relaunch campaigns, seasonal campaigns, and UA ads.
• Create campaign concepts, key messages, ad angles, hooks, storylines, and creative directions.
• Write clear and actionable creative briefs for Video, Motion, Graphic, Copy, and Production teams.
• Research player behavior, gaming trends, competitor ads, and market insights across SEA markets.
• Work with UA and Performance Marketing teams to review creative performance and turn learnings into new creative ideas.
• Prepare creative variations for A/B testing across different messages, formats, hooks, and visual approaches.
• Ensure creative ideas align with game branding, campaign goals, local market needs, and performance objectives.
• Collaborate with Regional Marketing, Local Marketing, UA, Product, Creative, and external partners.

Qualifications & Requirements

• 4–6 years of experience in creative strategy, creative planning, game marketing,performance creative, advertising, or digital marketing.
• Experience creating creative briefs for video, motion, graphic, copy, or digital ad production teams.
• Strong understanding of branding, campaign communication, digital marketing, social media, and UA advertising.
• Able to turn game features, player insights, market trends, and performance data into strong creative ideas.
• Good understanding of SEA markets, gaming audiences, and digital user behavior.
• Strong sense of storytelling, hooks, messaging, visual direction, and content structure.
• Able to analyze creative performance data and suggest practical creative improvements.
• Able to manage multiple games, markets, and creative requests at the same time.
• Able to communicate in English for work-related discussions, creative briefs, presentations, performance reviews, and collaboration with regional stakeholders across SEA markets.

Preferred

• Experience in gaming, mobile apps, entertainment, anime, pop culture, or performance marketing agencies.
• Familiarity with Meta Ads, TikTok Ads, Google UAC, YouTube, app store creatives, or ad intelligence tools.
• Experience working on regional or multi-market campaigns.
• Ability to review scripts, storyboards, key visuals, static ads, and motion concepts.
• Basic knowledge of AI creative tools or creative workflow optimization is a plus.